Q: How does inventory inform a decision?

The guide describes timestamped on-hand counts for a SKU and compares them with its reorder point. A count at or below that point can derive a proposal to hold paid spend and expedite replenishment. A manual count can also create an explainable proposal. The operator checks the SKU, observation time, and current shelf state before approval; missing or at least 24-hour-old readings are not current evidence.

Q: Do Shelfkite recommendations execute automatically?

No. Qualifying signals can become explained proposals in the Action Queue for an operator to approve or reject. The published guide states that approval records a human decision; it does not execute the drafted change automatically.

Q: Where can I find pricing and integration details?

Shelfkite publishes current plan names and price labels on its Pricing page; this FAQ does not add a price quote. Public pages name Shopify, Amazon, and Meta, and the operator guide labels Ad Spend as Meta + Google while noting that an event alone does not prove which advertising transport supplied the value. The published materials do not specify technical connection methods or a complete integration list, so this FAQ makes no additional integration or capability claim.

Question 1

Which signals can a multichannel brand review in Shelfkite?

Accepted Answer

Shelfkite’s published operator guide describes paid-media spend, competitor pricing, and inventory as one operating picture. Each reading carries source and timing context. The Action Queue derives proposals from signal-specific rules; the other signals add context rather than forming an opaque combined score.

Question 2

How can a team consider an ad-spend signal?

Accepted Answer

The published guide compares an ad set’s spend with its recent 24-hour baseline. When the required values are present and spend is at least 8% above that baseline, the documented rule can draft a 6% daily-budget reduction with a 24-hour recheck. An operator reviews the proposal; the threshold alone does not change the budget. Check the event timestamp too: a missing reading or one at least 24 hours old is not current evidence.

Question 3

What context matters when a competitor price moves?

Accepted Answer

The guide describes a point-in-time event for one tracked competitor and SKU. The published trigger is a competitor price at least 3% below the configured price floor, with unit data present; the guide records the event threshold as deltaPct <= -3. A qualifying event can draft a match within the configured margin floor. Check the listing, its freshness, margin, and inventory before responding: one listing is not the whole market, and a price difference does not change a price automatically.

Question 4

How does inventory inform a decision?

Accepted Answer

The guide describes timestamped on-hand counts for a SKU and compares them with its reorder point. A count at or below that point can derive a proposal to hold paid spend and expedite replenishment. A manual count can also create an explainable proposal. The operator checks the SKU, observation time, and current shelf state before approval; missing or at least 24-hour-old readings are not current evidence.

Question 5

Do Shelfkite recommendations execute automatically?

Accepted Answer

No. Qualifying signals can become explained proposals in the Action Queue for an operator to approve or reject. The published guide states that approval records a human decision; it does not execute the drafted change automatically.

Question 6

Where can I find pricing and integration details?

Accepted Answer

Shelfkite publishes current plan names and price labels on its Pricing page; this FAQ does not add a price quote. Public pages name Shopify, Amazon, and Meta, and the operator guide labels Ad Spend as Meta + Google while noting that an event alone does not prove which advertising transport supplied the value. The published materials do not specify technical connection methods or a complete integration list, so this FAQ makes no additional integration or capability claim.