Operator resource

Margin-risk review checklist

Use these prompts to review paid media spend, competitor pricing, and inventory with your team.

A concise, printable review aid
  • Compare spend with a recent, like-for-like period; note the campaign, channel, window, and any budget or targeting changes.
  • Check whether conversion volume, order value, and contribution margin moved alongside spend; mark missing cost or attribution data.
  • Reconcile sales, discounts, returns, product costs, and media costs for the products carrying the spend.

Competitor pricing

  • Confirm the same product or variant, market, currency, pack size, shipping, and promotion before comparing prices.
  • Record each source and observation time; recheck stale or missing listings before using them in a decision.
  • Compare proposed price changes with current product costs and your chosen margin floor; note assumptions.

Inventory

  • Compare available on-hand units with recent sell-through, open orders, and confirmed inbound stock.
  • Check the SKU, location, inventory timestamp, and units before using a count.
  • Review fulfillment fees, stock cover, and replenishment lead time before shifting demand or changing a price.

This is a manual review aid. Use current source data and your own operating thresholds; the checklist does not set benchmarks or perform these checks automatically.